What is Art Director?

Art director general role

Various artists may create or develop specific parts of an art piece or scene; but a sole art director unifies the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.

One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, coworkers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agendas and inconsistencies between the various individual inputs.(from Wiki Pedia)

What am I doing as a Art Director?


My roll as a Art Director Is to make all the Designs for the website. Knowing the age of the group that is coming to the website for I know what I should make the Layout look like. seeing this I think I can do a good job on making the website. I enjoy doing art work. I know I can make it look very well.

Pros:
 Artists
Layouts
WireFrames
Graphics
Drawer


Cons:
Nervous
no one will like it